Blue Ocean Church

A recent book entitled, "Blue Ocean Strategy", has been making waves (pun intended) in the business / marketing world with an interesting spin, see subtitle, "How to Create Uncontested Market Space and Make the Competition Irrelevant." In short, the book's thesis is to change the landscape of the business world by changing the paradigm of business from that of a confrontational war-strategy mindset (chief officers, "troops", "objectives") or what the author refers to as a "blood-filled red ocean" to that of innovation-driven, niche-targeted, and non-competitve "blue ocean".

It posits that traditional methods of competition are based on a static approach to the market, and that products and services tend to be same from decade to decade. But with the cycles of technology increasing in speed and in synergy, that the traditional mindset is not only incorrect, it's actually an indicator of death and doomed to fail in the newer world of business. The solution is to assume that innovation comes in waves and that products and markets are moving targets. Innovation and specifying niches are key thereby making the competition irrelevant.

While I haven't finished the book, I was so inspired by this notion, I felt like it was important to apply that idea to the Asian American church. Instead of focusing on traditional methods of teaching, polity, and program offerings, perhaps we should think about what makes us completely unique and areas that we can speak to that no one else cannot. For instance, and I know of a church that does this in Atlanta, but to create a ministry for those Koreans who have been adopted by non-Korean parents. Or maybe like a new senior citizen home for Asians. The key term here is "relevance" – how do we as Asian-American Christians stay relevant, not solvent, not keep the doors open, not learn the latest David Crowder songs, not re-creating the latest fads from another non-Asian church, how do we become more ourselves and have an identity that incorporates an expression of faith that is unique.

Assumption: The Asian-American faith is unique. Is it? Come on, Blue Ocean, we are banking on that.

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